This past Thursday night, while unconfirmed reports spread about an incident at Brown University, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.
Even though it is by no means a flawless news source, her words resonated for a lot of people. It is one of the broadcasters where one can locate fact-based and largely dependable reporting – particularly during breaking news situations like the one unfolding close to a New Hampshire storage facility.
An Uncertain Situation During a High-Stakes Struggle
However the news network, now 45 years old, finds itself in a precarious situation as two huge media corporations compete for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the fate of CNN has turned into a major game of mergers and acquisitions, instead of as a question of what benefits the information-seeking public.
“This is yet another example of the deep structural problems with roots in many years of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a business story with influential figures as the central actors, but there is hardly any discussion of the public interest,” Pickard explained.
The Complicating Element: Donald Trump
This situation is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” antagonist.
Remember the shouts of “CNN sucks!” at his rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now claims that the network requires new ownership. You can read that as ownership that will shield him from journalistic oversight. That is a factor in why he appears to favor Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to like that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that storied news network.
A Possibility of Further Uncertainty
Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. That would be a welcome development to many at the network, but it’s hardly a secure position. That structure could pave the way for CNN for a future sale. It never ends.
In the view of Timothy Wu, a great deal of this is illegal, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Each proposed deal would be harmful to the country, and both should be contested by regulators,” Wu recently wrote.
The Bigger Issue and a Potential Solution
No matter the outcome in this situation, the larger issue persists.
“What we have now is a very structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can address it.
Will that happen in an era where the head of the FCC will not confirm that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will be impossible forever.
Measures that bolster independent news organizations, bolster local journalism, subsidize public media, and outlaw the consolidation of media power in too few hands are not only possible – they are necessary for a robust democracy.
Regarding media ownership, larger is not superior. And news organizations like CNN must not be pawns in the latest merger game.