Users will soon have a new feature that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the service disclosed that it now features more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global launch. This shift aligns with a surge in content created by AI, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A large amount of this output is classified as mass-produced AI material, a label for inferior, factory-style content that is typically illogical or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the power to see more or less of that, based on their own likes,” said a spokesperson.
Scale of AI Content
The platform shared that there are currently over a billion videos on its network identified as AI-generated. Collectively, more than 100 mn pieces of content are added to the app each day, making AI content a limited part of its overall inventory.
User Control Features
Users will be in a position to limit or boost the amount of AI-generated videos they watch by using the topic control option in the app and picking “AI-generated content”. Additional categories that can already be modified under the setting encompass current affairs, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines require users to label “realistic” AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the app will henceforth attach an AI-generated label to content produced via its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This measure is aimed to help prevent users from trying to bypass the labeling process.
Responsible AI Funding
The company is furthermore launching a $2m AI literacy fund for professionals and institutions to create informative material about using AI responsibly. This project will benefit charitable organizations dedicated to training programming and robotics.
Content Safety Approach
TikTok has justified its content review process, following controversy over proposals to make redundant a large number of safety staff in Britain. It is planning to eliminate 439 jobs in its user protection team in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most distressing content before it has to be seen by people. The company reported a significant reduction in shocking and graphic content seen by safety staff over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
